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MyShopPrime: Your Exclusive Online Shopping Destination Powered by GlowRoad Amazon

Updated: Jul 25, 2023

In the dynamic world of e-commerce, MyShopPrime has emerged as an exclusive online marketplace that offers a unique and personalised shopping experience. Powered by its parent brand, GlowRoad.

MyShopPrime an online marketplace offers a unique shopping experience in India

MyShopPrime brings together a curated selection of products sourced directly from manufacturers and wholesalers. In this blog post, we will explore the features that set MyShopPrime apart, delve into details about its legal entity, highlight the founder's vision, and discuss its acquisition by Amazon.

Exclusive Access and Personalized Shopping:

MyShopPrime prides itself on offering an exclusive shopping experience to its users. A significant portion of the platform's sales comes from referrals made by friends and resellers involved in social commerce, which adds a sense of exclusivity and trust to the shopping process.

Upon entering the platform, shoppers are greeted with a thoughtfully curated collection of products that cater to their unique tastes and preferences. This personalized approach guarantees that customers can easily find exactly what they're searching for, be it a specific item or a particular style.

Competitive Pricing and Quality Assurance: distinguishes itself by offering products at competitive prices without compromising on quality. As a result of sourcing directly from manufacturers and wholesalers, unnecessary intermediaries are eliminated, allowing MyShopPrime to pass on the savings to its customers. This approach ensures affordability and value for money, making it an attractive destination for online shoppers.


MyShopPrime operates under the legal entity SOCIOFY ENTERPRISE PRIVATE LIMITED, which was incorporated in September 2019 and registered at the Registrar of Companies in Bangalore. SOCIOFY ENTERPRISE PRIVATE LIMITED serves as the foundation of MyShopPrime, overseeing its operations and ensuring compliance with relevant laws and regulations.

MyShopPrime Powered by GlowRoad Amazon India

GlowRoad, the parent brand of MyShopPrime, is a leading social commerce startup in India. Founded by Dr. Sonal Verma, GlowRoad empowers millions of resellers, including housewives, students, and graduates, to establish their online businesses.

MyShopPrime Powered by GlowRoad Amazon India operates by connecting resellers directly with manufacturers and wholesalers, leveraging the power of social networks. With a large network of over 6 million resellers across 2000+ cities in India, GlowRoad has become a catalyst for entrepreneurship, particularly among women.

Amazon Acquisition:

In a significant development, Amazon India acquired GlowRoad, including MyShopPrime, in an all-cash deal. While GlowRoad's team has joined Amazon, the platform continues to operate as an independent unit.

This strategic acquisition by Amazon demonstrates the e-commerce giant's commitment to exploring new avenues in social commerce, where sellers leverage platforms like WhatsApp and Facebook to promote their products. By bringing GlowRoad and MyShopPrime onboard, Amazon aims to accelerate entrepreneurship among creators, homemakers, students, and small sellers across India.


MyShopPrime, powered by its parent brand GlowRoad, offers an exclusive online shopping experience that combines personalised service, competitive pricing, and a wide range of high-quality products. Through its association with SOCIOFY ENTERPRISE PRIVATE LIMITED, MyShopPrime operates seamlessly, ensuring a safe and compliant shopping environment.

Led by the vision of founder Dr. Sonal Verma, MyShopPrime continues to innovate and empower resellers, entrepreneurs, and online shoppers across India. With its recent acquisition by Amazon, MyShopPrime is poised to unlock new opportunities and reach even greater heights in the realm of social commerce.


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